A week ago, the SEC took center stage in the college football world with its annual media day festivities.
But unlike a year ago, when he was first making waves with his return to college, Jim Harbaugh's name was noticeably absent from the conference's four-day affair.
Yet despite no longer being the primary topic of conversation down South, Harbaugh stayed busy. He didn't even have to wait long for public interest to shift back to him, either. The music video for the rapper Bailey's Harbaugh-inspired "Who's Got It Better Than Us?" thrust the Michigan head coach back into the place he's become most familiar with since returning to Ann Arbor 18 months ago: the spotlight.
Who needs SEC media days when there's an open seat in a maize Lamborghini with your name on it?
Harbaugh's starring role in Bailey's video came just days after he revealed on The Rich Eisen Show (via Michigan Updates24/7) that Michael Jordan—yes, that Michael Jordan—will serve as the Wolverines' honorary captain for their season opener against Hawaii.
A day later, he took to Twitter to share a selfie with his 572,000-plus followers at the most magical place in the world, Disneyland, alongside talk show host and The Sultan of Salaciousness, Jerry Springer:
Such is life in 2016 for Harbaugh, who, when not feuding with SEC coaches over satellite camps, has forced his way into the headlines.
Alabama head coach Nick Saban, meanwhile, refused to sing along to the Rolling Stones' "Gimme Shelter" during a Tuesday appearance on The Dan LeBatard Showwith Stugotz on ESPN radio but did offer an opinion when asked about Harbaugh's recent starring role.
"Everybody's got to do what they think is best to promote their program," Saban said. "I'm not sure that would be something that fits sort of who I am, what I am, what I do, how we do things. ... I think it probably works well for some other people."
For Harbaugh, it does.
After spending last offseason similarly positioned as college football's top celebrity coach thanks to Twitter exchanges with Judge Judy and selfies with Ciara and Michelle Obama, Harbaugh parlayed a year's worth of positive press—and a 10-3 on-field record—into the nation's fifth-ranked recruiting class in 2016.
Perhaps in the most fitting fashion imaginable, Harbaugh unveiled his most recent recruiting class with a signing-day spectacle unlike any other in college football history. In an event sponsored by The Players' Tribune, celebrities such as Tom Brady, Derek Jeter and Ric Flair flocked to Ann Arbor to help welcome the newest Wolverines, enhancing the Michigan head coach's already apparent star power in the process.
"He's not afraid to show his true personality," 4-star quarterback Brandon Peters said of his new head coach after the event. "He's just showing his love for the game and love for what he's doing. I think that's a great trait to have."
At that point, the Offseason of Harbaugh 2 was just getting started.
After his decision to take Michigan's spring practice to Florida drew the ire of some SEC coaches and commissioner Greg Sankey, Harbaugh fired off Twitter shots directed at Georgia's Kirby Smart, Tennessee's Butch Jones and even Gene Smith. The Ohio State athletic director took what Harbaugh interpreted as a backhanded swipe at his Florida practice, and the Michigan coach responded:
But nothing topped his not-so-subtle subtweet regarding Saban, which came at the height of his successful fight to keep satellite camps alive. It also happened to earn him more free publicity:
Harbaugh was on a roll. From there, he embarked on an unprecedented satellite camp tour, which included nearly 40 stops, including trips not only across the country but to Australia and American Samoa.
If you thought Harbaugh's act would get stale, even as commitments from the camps came few and far between, you haven't been paying attention.
By simply wearing the jersey of a local legend or hometown hero at each stop, Harbaugh managed to not only pander to his audience but stay at the top of the news cycle during the month that typically doubles as the doldrums of the college football offseason.
Three weeks into July and with one week to go until Big Ten media days, Harbaugh's title as college football's most talked-about coach has never been in question. It's not the only way to do it—Saban and Urban Meyer have found their success without seeking attention—but it's Harbaugh's way, and the results speak for themselves.
On the recruiting trail, the Wolverines are eyeing a repeat of this past year's success, with their 2017 class ranked sixth in the nation. With Harbaugh still in the hunt for some of the country's top uncommitted prospects, such as 5-star wideout Donovan Peoples-Jones, Michigan could once again find itself with one of the top classes come signing day.
And that doesn't even factor in the success Harbaugh could find on the field in his second season in charge of his alma mater, with the Wolverines returning several of their top players and expected to fight for a College Football Playoff spot.
"Who's got it better than us?" Harbaugh can be seen shouting throughout the chorus of Bailey's video. "Nobody."
His second offseason in Ann Arbor is nearing its end, and Harbaugh's doing what he's always done: giving us the soundtrack.
Ben Axelrod is Bleacher Report's Big Ten lead writer. You can follow him on Twitter @BenAxelrod. Unless noted otherwise, all quotes were obtained firsthand. Recruiting and class ratings courtesy of 247Sports' composite ratings.
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